"Measure what is measurable, and make measurable what is not so."

Galileo Galilei

Business intelligence is the process of "DATA PROCESSING AND IN KNOWLEDGE INFORMATION" to use in strategic decision-making processes, so that these are supported by consistent, current and highly accurate.

It is a system of methods, models, tools, processes, and people who make possible the continuous and organized collection of data generated by a company.

Furthermore, through analysis, calculations or aggregations, allow the transformation into information, their availability, conservation and presentation in a simple, efficient and flexible as to provide support to tactical decisions, operational and strategic.

Data Processing

In Business Intelligence are automated harvesting phases, integration, cleansing and data validation, as well as the aggregation of the analytical procedures and calculations.

It would be unthinkable to manually process the huge amount of data, for some companies, describe the daily activities: for example, for a banking company there may be millions of movements of current account every day;
or for a large chain of supermarkets, could be hundreds of thousands receipts beaten in a single day.

Business Intelligence Applications

The Business Intelligence application areas are varied, both as regards economic sectors, both as regards the corporate environment.

Some examples are:
  • CRM Customer analysis for Zone, Branch, Agent Analysis owned products and cross selling comparative analysis of different time periods
  • Management control margins Analysis Area, Branch, Agent Income Statement Zone, Branch, Agent comparative analysis of different time periods
  • Sales Analysis of sales for Zone, Branch, Agent, Customer comparative analysis of different time periods margins
  • Human resources Analysis Hours worked Cost Analysis costs and timetables for hours Zone, Branch, Organizational Unit, Employee comparative analysis of different time periods

Each of the examples is of course to be declined in the various economic sectors: Commercial, Banking and Insurance, Large Distribution, Industrial, Pharmaceutical, Food etc.

Benefits of BI

These are the BENEFITS that business intelligence allows for:
  • High ROI
  • Timely decisions
  • Lower costs / risks
  • Higher revenues / opportunities
  • Advantage over competitors